岗位分析 · R2R 远程站

R2R 远程站

市场营销专员（中国） Marketing Specialist - China

公司Yodo1

薪资面议，另有设备津贴及年度奖金

岗位性质全职

要求地区全球

经验要求3-5年

发布时间2026-09-09

投递方式开通会员后查看

投递链接开通会员后查看

岗位来自公开渠道，时效性以官网为准。反馈失效？

市场营销运营游戏

🤖 AI 速读

3年以上B2B营销，游戏/SaaS/授权行业经验
HubSpot+WordPress/Webflow实操，独立管活动
中英双语，游戏IP营销或ChinaJoy经验加分

完整 JD

岗位描述

【About the role】
【岗位介绍】
Own the day-to-day execution of marketing initiatives for BiG, Yodo1's IP licensing and strategic partnerships division.
负责 Yodo1 IP 授权及战略合作部门 BiG 的日常市场营销执行。
Plan and execute integrated campaigns supporting licensing initiatives and strategic partnerships.
策划并执行支持 IP 授权及战略合作的整合营销活动。
Own marketing communications across China while supporting global campaigns and international audiences.
负责中国市场的营销传播，同时支持全球活动及国际受众沟通。
Create and manage marketing calendars, campaign timelines, and content schedules.
制定并管理营销日历、活动时间线及内容排期。
Build and maintain landing pages using WordPress or Webflow.
使用 WordPress 或 Webflow 搭建并维护落地页。
Manage HubSpot CRM, email campaigns, lead-nurturing workflows, and reporting.
管理 HubSpot CRM、邮件营销、线索培育流程及数据报告。
Execute lead-generation campaigns supporting business-development objectives.
执行线索获取活动，支持商务拓展目标。
Coordinate webinars, event marketing, ChinaJoy, Gamescom, GDC, and other industry activities.
协调网络研讨会、活动营销、ChinaJoy、Gamescom、GDC 等行业活动。
Develop content for LinkedIn, WeChat, and other relevant social channels.
为 LinkedIn、微信及其他相关社交渠道制作内容。
Support PR announcements, case studies, partnership launches, and customer success stories.
支持公关公告、案例研究、合作发布及客户成功故事。
Track campaign performance and recommend data-driven optimizations.
跟踪营销活动表现，并基于数据提出优化建议。

【Company and work arrangement】
【公司与工作方式】
Yodo1 helps mobile-game developers scale, monetize, and grow games in global markets.
Yodo1 帮助移动游戏开发者在全球市场实现游戏规模化、商业化及增长。
The company was founded in 2011 and has supported more than 6,000 independent developers and over 3.5 billion players.
公司成立于 2011 年，已服务超过 6,000 名独立开发者及超过 35 亿玩家。
This is a fully remote, work-from-anywhere role with flexible hours and unlimited paid time off.
这是一个面向全球、完全远程的岗位，提供灵活工时及不限天数的带薪休假。
Compensation is based on qualifications, experience, and fit, with an equipment allowance and annual bonus programme.
薪资根据资历、经验及岗位匹配度确定，另有设备津贴和年度奖金计划。

岗位要求

【Requirements】
【岗位要求】
Have at least three years of experience in B2B marketing, SaaS, gaming, licensing, or technology.
具备至少 3 年 B2B 营销、SaaS、游戏、授权或科技行业经验。
Have hands-on experience with HubSpot CRM, Marketing Hub, email automation, and reporting.
具备 HubSpot CRM、Marketing Hub、邮件自动化及报告工具的实操经验。
Have managed digital marketing campaigns from planning and content creation through execution.
具备从策划、内容制作到执行的数字营销活动管理经验。
Be able to build and edit websites using WordPress, Webflow, or similar CMS platforms.
能够使用 WordPress、Webflow 或类似 CMS 平台搭建和编辑网站。
Have strong project-management skills and independently own multiple initiatives.
具备较强的项目管理能力，能够独立负责多项工作。
Communicate excellently in written and spoken English; native Mandarin is strongly preferred.
具备优秀的英语书面及口头沟通能力，普通话达到母语水平者优先。
Have experience working with globally distributed teams and a strong analytical mindset.
具备全球分布式团队协作经验和较强的数据分析思维。
Be passionate about gaming, entertainment, and emerging technologies.
热爱游戏、娱乐及新兴技术。

【Nice to have】
【加分项】
Experience in gaming, licensing, entertainment, IP marketing, webinars, or virtual events is preferred.
具备游戏、授权、娱乐、IP 营销、网络研讨会或线上活动经验者优先。
Familiarity with LinkedIn advertising, Google Ads, or Chinese digital marketing platforms is advantageous.
熟悉 LinkedIn 广告、Google Ads 或中国数字营销平台者加分。
Knowledge of SEO, marketing analytics, performance reporting, or international B2B sales support is valuable.
了解 SEO、营销分析、效果报告或国际 B2B 销售支持者加分。

【岗位要求】
【Requirements】
【岗位要求】
Have at least three years of experience in B2B marketing, SaaS, gaming, licensing, or technology.
具备至少 3 年 B2B 营销、SaaS、游戏、授权或科技行业经验。
Have hands-on experience with HubSpot CRM, Marketing Hub, email automation, and reporting.
具备 HubSpot CRM、Marketing Hub、邮件自动化及报告工具的实操经验。
Have managed digital marketing campaigns from planning and content creation through execution.
具备从策划、内容制作到执行的数字营销活动管理经验。
Be able to build and edit websites using WordPress, Webflow, or similar CMS platforms.
能够使用 WordPress、Webflow 或类似 CMS 平台搭建和编辑网站。
Have strong project-management skills and independently own multiple initiatives.
具备较强的项目管理能力，能够独立负责多项工作。
Communicate excellently in written and spoken English; native Mandarin is strongly preferred.
具备优秀的英语书面及口头沟通能力，普通话达到母语水平者优先。
Have experience working with globally distributed teams and a strong analytical mindset.
具备全球分布式团队协作经验和较强的数据分析思维。
Be passionate about gaming, entertainment, and emerging technologies.
热爱游戏、娱乐及新兴技术。