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R2R 远程站

营销专员（活动与增长） Marketing Associate (Campaigns & Growth)

公司Crimson Education

薪资面议

岗位性质全职

要求地区全球

经验要求1-3年

发布时间2026-09-16

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岗位来自公开渠道，时效性以官网为准。反馈失效？

市场营销运营

🤖 AI 速读

2–4年数字营销或活动管理经验
需多渠道营销活动规划执行经验
教育或EdTech经验为加分项

完整 JD

岗位描述

Plan and execute end-to-end marketing campaigns across email, social media, webinars, partnerships, and other acquisition channels.
规划并执行端到端营销活动，涵盖电子邮件、社交媒体、网络研讨会、合作伙伴及其他获客渠道。
Own campaign execution from briefing and audience segmentation through launch, monitoring, follow-up, and post-campaign analysis.
负责活动执行全流程，从简报和受众细分到上线、监控、跟进及活动后分析。
Support qualified lead generation and contribute toward Delta Generated Revenue (DGR) targets.
支持合格线索生成，并为Delta Generated Revenue（DGR）目标做出贡献。
Support Push-to-Consult and other bottom-of-funnel campaigns designed to convert existing leads into consultations.
支持Push-to-Consult及其他漏斗底部活动，旨在将现有线索转化为咨询。
Support ongoing experimentation across messaging, audiences, channels, and campaign formats to improve lead quality and conversion.
支持在信息、受众、渠道和活动形式方面持续实验，以提高线索质量和转化率。
Manage Delta’s social media channels, including content planning, copywriting, scheduling, publishing, and performance monitoring.
管理Delta的社交媒体渠道，包括内容规划、文案撰写、排期、发布和绩效监控。
Support SEO strategy and execution, including on-page SEO and organic search performance.
支持SEO策略与执行，包括页面SEO和自然搜索表现。
Develop and execute email marketing campaigns and lead-nurturing journeys to improve engagement and consultation conversion.
开发并执行电子邮件营销活动和线索培育旅程，以提高参与度和咨询转化率。
Coordinate independent webinars, information sessions, and other marketing-led events, including promotion, registration, communications, and follow-up.
协调独立网络研讨会、信息说明会及其他营销主导活动，包括推广、注册、沟通和跟进。
Support product marketing strategy and execution across Delta's portfolio, translating program features, student outcomes, and differentiators into clear and compelling market-facing messaging.
支持Delta产品组合的产品营销策略与执行，将项目特色、学生成果和差异化优势转化为清晰且有吸引力的市场信息。
Develop and maintain product positioning, key messages, value propositions, and campaign angles for new and existing programs.
为新的和现有项目开发并维护产品定位、关键信息、价值主张和活动角度。
Support go-to-market (GTM) plans for new product launches and program updates, including audience identification, messaging, channel strategy, campaign execution, and launch communications.
支持新产品发布和项目更新的上市（GTM）计划，包括受众识别、信息传递、渠道策略、活动执行和发布沟通。
Collaborate with Product, Sales, Admissions, and Delivery teams to understand product developments, customer insights, and sales feedback and translate these into marketing opportunities.
与产品、销售、招生和交付团队合作，了解产品开发、客户洞察和销售反馈，并将其转化为营销机会。
Develop product-specific marketing materials such as sales collateral, email campaigns, social content, landing page copy, webinar content, and campaign briefs.
开发特定产品的营销材料，如销售资料、电子邮件活动、社交内容、落地页文案、网络研讨会内容和活动简报。
Conduct competitor and market research to identify changes in customer needs, market trends, competitor positioning, and opportunities to strengthen Delta's product offering and messaging.
进行竞争对手和市场研究，识别客户需求变化、市场趋势、竞争对手定位以及加强Delta产品供应和信息传递的机会。
Monitor campaign and funnel performance, identify opportunities for improvement, and make data-informed recommendations.
监控活动和漏斗表现，识别改进机会，并提出数据驱动的建议。
Monitor product-level marketing performance, including leads, conversion, customer interest, and revenue contribution, and recommend adjustments to positioning or campaigns based on results.
监控产品层面的营销表现，包括线索、转化、客户兴趣和收入贡献，并根据结果建议调整定位或活动。
Maintain marketing documentation, campaign calendars, processes, and relevant CRM/marketing systems.
维护营销文档、活动日历、流程及相关CRM/营销系统。
Collaborate with Sales, Admissions, and regional teams to ensure marketing activities align with commercial priorities and product needs.
与销售、招生和区域团队合作，确保营销活动与商业优先事项和产品需求保持一致。

岗位要求

2–4 years of experience in digital marketing, growth marketing or campaign management.
2–4年数字营销、增长营销或活动管理经验。
Proven experience planning and executing multi-channel marketing campaigns.
具备规划和执行多渠道营销活动的成熟经验。
Strong copywriting skills with the ability to tailor messaging for different audiences.
出色的文案撰写能力，能够为不同受众定制信息。
Experience with email marketing, CRM platforms and marketing automation tools.
具备电子邮件营销、CRM平台和营销自动化工具经验。
Comfortable interpreting marketing data and using insights to improve campaign performance.
能够自如解读营销数据并利用洞察提升活动表现。
Excellent organisational and project management skills with the ability to manage multiple priorities.
出色的组织和项目管理能力，能够管理多项优先事项。
A commercial mindset with an understanding that successful marketing drives qualified leads, conversions and revenue -- not just engagement.
具备商业思维，理解成功的营销驱动合格线索、转化和收入——而不仅仅是参与度。
Comfortable working independently in a fast-paced, global and remote environment.
能够在快节奏、全球化和远程环境中独立工作。
Curious, proactive and eager to experiment, learn and continuously improve.
好奇、主动，渴望实验、学习并持续改进。
Experience with education, EdTech, or international education.
具备教育、EdTech或国际教育经验。
Experience with Meta Ads, Google Ads, Google Analytics, and SEO tools.
具备Meta Ads、Google Ads、Google Analytics和SEO工具经验。
Basic design experience using Canva or other similar tools.
具备使用Canva或其他类似工具的基础设计经验。
Experience supporting product launches or go-to-market campaigns.
具备支持产品发布或上市活动的经验。

Plan and execute end-to-end marketing campaigns across email, social media, webinars, partnerships, and other acquisition channels.
规划并执行端到端营销活动，涵盖电子邮件、社交媒体、网络研讨会、合作伙伴及其他获客渠道。
Own campaign execution from briefing and audience segmentation through launch, monitoring, follow-up, and post-campaign analysis.
负责活动执行全流程，从简报和受众细分到上线、监控、跟进及活动后分析。
Support qualified lead generation and contribute toward Delta Generated Revenue (DGR) targets.
支持合格线索生成，并为Delta Generated Revenue（DGR）目标做出贡献。
Support Push-to-Consult and other bottom-of-funnel campaigns designed to convert existing leads into consultations.
支持Push-to-Consult及其他漏斗底部活动，旨在将现有线索转化为咨询。
Support ongoing experimentation across messaging, audiences, channels, and campaign formats to improve lead quality and conversion.
支持在信息、受众、渠道和活动形式方面持续实验，以提高线索质量和转化率。
Manage Delta’s social media channels, including content planning, copywriting, scheduling, publishing, and performance monitoring.
管理Delta的社交媒体渠道，包括内容规划、文案撰写、排期、发布和绩效监控。
Support SEO strategy and execution, including on-page SEO and organic search performance.
支持SEO策略与执行，包括页面SEO和自然搜索表现。
Develop and execute email marketing campaigns and lead-nurturing journeys to improve engagement and consultation conversion.
开发并执行电子邮件营销活动和线索培育旅程，以提高参与度和咨询转化率。
Coordinate independent webinars, information sessions, and other marketing-led events, including promotion, registration, communications, and follow-up.
协调独立网络研讨会、信息说明会及其他营销主导活动，包括推广、注册、沟通和跟进。
Support product marketing strategy and execution across Delta's portfolio, translating program features, student outcomes, and differentiators into clear and compelling market-facing messaging.
支持Delta产品组合的产品营销策略与执行，将项目特色、学生成果和差异化优势转化为清晰且有吸引力的市场信息。
Develop and maintain product positioning, key messages, value propositions, and campaign angles for new and existing programs.
为新的和现有项目开发并维护产品定位、关键信息、价值主张和活动角度。
Support go-to-market (GTM) plans for new product launches and program updates, including audience identification, messaging, channel strategy, campaign execution, and launch communications.
支持新产品发布和项目更新的上市（GTM）计划，包括受众识别、信息传递、渠道策略、活动执行和发布沟通。
Collaborate with Product, Sales, Admissions, and Delivery teams to understand product developments, customer insights, and sales feedback and translate these into marketing opportunities.
与产品、销售、招生和交付团队合作，了解产品开发、客户洞察和销售反馈，并将其转化为营销机会。
Develop product-specific marketing materials such as sales collateral, email campaigns, social content, landing page copy, webinar content, and campaign briefs.
开发特定产品的营销材料，如销售资料、电子邮件活动、社交内容、落地页文案、网络研讨会内容和活动简报。
Conduct competitor and market research to identify changes in customer needs, market trends, competitor positioning, and opportunities to strengthen Delta's product offering and messaging.
进行竞争对手和市场研究，识别客户需求变化、市场趋势、竞争对手定位以及加强Delta产品供应和信息传递的机会。
Monitor campaign and funnel performance, identify opportunities for improvement, and make data-informed recommendations.
监控活动和漏斗表现，识别改进机会，并提出数据驱动的建议。
Monitor product-level marketing performance, including leads, conversion, customer interest, and revenue contribution, and recommend adjustments to positioning or campaigns based on results.
监控产品层面的营销表现，包括线索、转化、客户兴趣和收入贡献，并根据结果建议调整定位或活动。
Maintain marketing documentation, campaign calendars, processes, and relevant CRM/marketing systems.
维护营销文档、活动日历、流程及相关CRM/营销系统。
Collaborate with Sales, Admissions, and regional teams to ensure marketing activities align with commercial priorities and product needs.
与销售、招生和区域团队合作，确保营销活动与商业优先事项和产品需求保持一致。

【岗位要求】
2–4 years of experience in digital marketing, growth marketing or campaign management.
2–4年数字营销、增长营销或活动管理经验。
Proven experience planning and executing multi-channel marketing campaigns.
具备规划和执行多渠道营销活动的成熟经验。
Strong copywriting skills with the ability to tailor messaging for different audiences.
出色的文案撰写能力，能够为不同受众定制信息。
Experience with email marketing, CRM platforms and marketing automation tools.
具备电子邮件营销、CRM平台和营销自动化工具经验。
Comfortable interpreting marketing data and using insights to improve campaign performance.
能够自如解读营销数据并利用洞察提升活动表现。
Excellent organisational and project management skills with the ability to manage multiple priorities.
出色的组织和项目管理能力，能够管理多项优先事项。
A commercial mindset with an understanding that successful marketing drives qualified leads, conversions and revenue -- not just engagement.
具备商业思维，理解成功的营销驱动合格线索、转化和收入——而不仅仅是参与度。
Comfortable working independently in a fast-paced, global and remote environment.
能够在快节奏、全球化和远程环境中独立工作。
Curious, proactive and eager to experiment, learn and continuously improve.
好奇、主动，渴望实验、学习并持续改进。
Experience with education, EdTech, or international education.
具备教育、EdTech或国际教育经验。
Experience with Meta Ads, Google Ads, Google Analytics, and SEO tools.
具备Meta Ads、Google Ads、Google Analytics和SEO工具经验。
Basic design experience using Canva or other similar tools.
具备使用Canva或其他类似工具的基础设计经验。
Experience supporting product launches or go-to-market campaigns.
具备支持产品发布或上市活动的经验。